3 Mistakes in Online Marketing that Cost You a Fortune in 2021. (+Secret solutions to all Mistakes!)
the age of online marketing, people are always looking for a way to save money.
It’s easy to see why people want to cut corners in their marketing. It takes a lot of time and money to get good results, so it can be tempting to try and do things on the cheap.
But there are certain aspects that you should never skimp on if you want your business to grow – or even survive. There are many ways that people make mistakes when doing online marketing.
But we’re going to talk about 3 big ones here:
1) Having a bad Website design.
Let’s start with the most common one first.
“Never judge a book by its cover”
Ever wondered why people repeat it again and again?
Because EVERYONE judges a book by its cover.
Humans are visual creatures by nature. We crave stimulation that snatches our attention.
But unfortunately, that ability to design so well that it snatches your attention is rare.
Seriously.
Many times, designers themselves get burned out by their own work.
And they are the ones being paid to design.
Now Imagine where you stand in all this.
Chances are that, if designers take so much time to make a beautiful design, then your web designing isn’t going to win any prizes any soon.
Solution: Get a professional web designer. They will make all the difference.
You can check the links here to find what type of design suits you.
SEO isn’t a one-stop solution for all your problems. That’s a given. But it makes your online ride a lot smoother.
Most people don’t really understand the nuances of SEO. They end up dumping a lot of words without a clear understanding.
There are no focus-related keywords, no long-form keywords nor any highlights.
Results: No organic search because your description is as confusing as a five years old baby.
Yes, SEO is complex. Especially because of its regular upgrades. But that doesn’t mean there are no answers to this problem.
Solution: Hire an SEO expert. No seriously. You need one especially if you have been working for over 6 months with no growth to show for it.
It’s better to take a package that works well with your budget and brings more clients in the long term.
NOTE: By its very nature, SEO is a long-term solution that requires regular updates from your side. It takes anywhere from 3 months to a year to see results from SEO improvement.
3: No engaging content.
Content is the main core of any online presence. It’s what makes your readers engage more.
Whether you have articles on your blog site, or posts on Instagram, or even YouTube videos.
Content is king everywhere.
And yet, people botch it up every time. Every-Single-Time.
Content is what will make your brand stand out. That is what will make you authentic. And this is what can take the bulk of your time.
Solution: Engaging content requires a lot of work. It’s always better to delegate it to writers or agencies that will do the work for you.
Unless and until you are 100% sure that you can write content that is engaging.
For your online business, it’s always better to:
- a) Focus on your strength and work on it.
- b) Outsource the things that you’re weak in.
Online marketing is a delicate balance of quality and quantity. When you cut corners, it can cost you in the long run.
